Office Max - Case study

Spokesperson: Kevin Obern,
Regional Manager, Northern OfficeMax

"The bottom line is that good data improves the quality of the relationship you have with your customers. Ensuring our customer data is up-to-date and accurate improves our business decision making and boosts our marketing confidence."

The value of good data can’t be underestimated. Healthy data allows us to communicate with customers with confidence and certainty and in the knowledge that our offers are relevant.

"There's no doubt that data quality can make or break a business. Our relationship with E-spatial has ensured we have a wealth of business data we can trust. This lends confidence to our business decision making and improves our marketing outcomes.

"In financial terms, achieving and maintaining ‘healthy’ data means dramatically reducing the rates of returned mail - representing a better return for our marketing investment. But more than that, it affords a concentration on the right groups of customers and frees up resources to improve the quality of those customer relationships.

"Clean, healthy data has improved our business focus. It allows us to concentrate on real customers and on improving the level of service they receive.

"As a New Zealand-based business operating in a competitive market environment, it's important to extract the maximum value from the resources at hand. Healthy and accurate customer information is one of our most precious assets. Our continued success depends on its integrity."

Kevin Obern
Regional Manager, Northern
OfficeMax

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