New Zealand Post is your international marketing partner.
With unrivalled access to New Zealanders we can make all aspects of direct marketing, logistics and fulfilment easier for your business when you are wanting to market your product/service in our country.
Direct Marketing response rates are often higher in New Zealand than for similar campaigns in Australia, Great Britain or the USA. That’s because of a high level of literacy, efficient delivery networks, and relatively low levels of direct mail.
Key considerations for companies looking to this new market are likely to be:
- What's my market potential?
- What's my probable budget?
Market Potential
Return on investment depends on your ability to target the right people. You know your customers in your existing markets; how many similar prospects are there in New Zealand? What will it cost to find them?
Detailed reports on demographics based on the most recent National Census are available through the New Zealand Statistics Department.
However, New Zealand Post also uses geo-demographic mapping to approximate the potential of your target market in New Zealand.
If you can supply an outline of your typical customer (age range, income, etc), we can help refine your targeting to reduce the number of packs required - and therefore help increase your return on investment.
Budget
The costs for communications activities are likely to be less than for a similar activity in other developed markets due to:
- Exchange Rate. The NZ$ is valued lower than most of our key trading partners.
- Efficiency. Local expertise and competition in IT, creative, production and delivery keeps standards high and prices down.
- Integrated Response handling. Tasks performed by a range of suppliers in larger markets can be managed and billed in New Zealand by a single provider.
- Market Size. While percentage returns on investment may be higher, a smaller market means the sums involved will generally be smaller – including what you need to spend.
Selling Direct Into New Zealand
If you are already getting good results from direct marketing in your existing markets, New Zealand Post will help you achieve similar results in New Zealand.
As the first official postal administration in the developed world to be deregulated, we have been adapting to competition since 1997 – including the challenge of adopting new communications technologies.
Today, we can provide access to the complete suite of marketing and fulfilment tools, products and services in New Zealand that you or your agency are successfully using for your business elsewhere.
As well as truly nationwide mail and courier delivery, we have everything else you need to make marketing into New Zealand a worthwhile investment.
Is New Zealand your kind of market?
Do you want to know how to get a specific marketing need met in New Zealand?
The following pages outline our capabilities (links to more specific areas).
Every customer has unique needs and it is only through customised service solutions that we can meet those needs in their entirety. This means that we will tailor a solutions package to suit your business, from address list generation to fulfilment. Our objective is to assist you to do business in New Zealand.
What New Zealand Post Can Do For You:
- Addressed mail delivery nationwide
- Unaddressed mail delivery nation-wide
- The Direct Marketing Advisory Service (for renting customer prospecting databases, address updating, formatting and postcoding, plus direct marketing assistance and facilitation)
- Email Marketing – campaign development, delivery and fulfilment
- Order processing
- Warehousing, including inventory management
- Product Fulfilment
- Returns processing, including inventory management
- Payment processing
- International Freight Forwarding Solutions