Direct Marketing makes you sit up and listen

Direct Marketing

Direct Marketing is an essential part of your marketing mix. It's the personal, targeted deal closer that can take your marketing to new levels of effectiveness. So why not take advantage of its potential and increase the effectiveness of your communications?

At New Zealand Post we have a long history of delivering innovative and effective Direct Marketing and media services. Our Direct Media Response Centre is a dedicated resource that exists to answer all your Direct Marketing and direct media needs.

Email us at DODIRECT@nzpost.co.nz

Consumer Media Preference 2005

An in-depth look at how consumers prefer to receive advertising messages, depending on the industry and the type of message.

The beauty of DM

If you don't have a lot of Direct Marketing experience, this site will give you all the information, advice and support you need to start taking advantage of its many benefits.

More about direct marketing

We've brought together some useful information on Direct Marketing to help make it easy for you and your organisation to make use of its potential.

Direct marketing resources

Your campaign is only as good as its data. Check out how New Zealand Post can help ensure your data is accurate.

Marketing agency information

It's our job to help Advertising Agencies and marketers leverage the unique qualities of mail as an advertising medium.

Case studies

Theory is all very well, but the proof is in the perm. Here are some recent real-world examples of Direct Marketing in action. These case studies feature successful New Zealand companies you'll recognise, using Direct Marketing's best features to achieve a range of business outcomes.