Main Report

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Contents, Intro & Methodology (320k PDF)
Media Highlights (232k PDF)
Key strengths and weaknesses of each of the 14 media researched.
Media Preference by Marketing Activity (384k PDF)
Consumer's favourite medium and other acceptable media for receiving advertising communications for six core marketing activities.
Media Preference by Industry Sector (1MB PDF)
A guide to consumer's 'favourite' medium and other acceptable media for receiving advertising from each of 18 industry sectors.
Attitudes to Advertising (384k PDF)
Responses to attitude statements relating to advertising received via each of the 14 media researched.
Appendix A & B (128k PDF)
Media definitions provided to respondents, plus attitude statements and how each medium scored.
Download the Full Report (1.9MB)

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