Industry Associations
In addition to being an advertising medium that automatically qualifies for consideration by the wider industry bodies there are several other non-profit organisations with activities relevant to direct marketing:
- ANZA - The Association of New Zealand Advertisers. ANZA represents New Zealand’s advertisers, to the public, the government, and the wider advertising industry. ANZA fulfils a crucial role in providing a united voice for the rights of advertisers, and amongst other achievements was the driver for the creation of the ASA, and remains the parent body for that organisation.
- ASA - The Advertising Standards Authority – A great example of how effective self-regulation in advertising can be. Amongst a range of other strategic activities, the ASA also runs TAPS and LAPS, providing pro-active vetting of Therapeutic and Liquor focused advertising.
- CAANZ – The Communications Agencies Association of New Zealand is the industry association for communications agencies.
- MA – The Marketing Association of New Zealand is the pre-eminent professional organisation for New Zealand Marketers, offering a full range of association benefits and activities. Originally the Direct Marketing Association of New Zealand, the M.A. stays true to this heritage in their mission; “…to lift the professionalism and effectiveness of measurable marketing in New Zealand…”