Closer Relationships

Direct Marketing gets you closer to your customers

With markets becoming increasingly competitive, a strategic view of the way organisations manage their customer relationships is vital.

As a personal, two-way medium Direct Marketing, can be used to enhance commitment and loyalty and keep competitors at bay. It can also help you identify untapped business opportunities.

Did you know:

  • Nearly 50% of consumers would enjoy receiving more direct mail, so long as it is relevant to them
  • Women (53%) have more positive attitudes towards direct mail than men (43%)
    Consumer Attitudes Towards Direct Mail, ACNielsen July 2004
  • Over two thirds of advertisers hold a customer database
  • 61% of databases are B2C (Business to Customer), 39% are B2B (Business to Business)
    Media Scene 2004, New Zealand Post

Case Studies

Check out these great case studies:

Direct Marketing helps you get closer to your customers

There’s more to your customers than a name. They’re living and breathing individuals, just like you and me. And they hold almost endless opportunities for boosting your bottom line. Find out more.