DM gives you a number of ways to get closer to your customers without being intrusive. For example, a simple questionnaire could be the beginning of a long, healthy, happy and profitable relationship. Questionnaires not only serve as an information gathering tool, but also show your customers that you care.
Armed with the right information, you can serve your customers better, create loyalty and increase your sales. Show them you want to get to know them and they’ll be a lot more receptive to your messages. Plus you can use what you find out and build upon it to create profiles and get even more personal.
One to one 2-way communication – that’s the beauty of DM
Direct Marketing is unique in that it gives you the opportunity to communicate on a one-to-one basis. With DM you speak to the individual rather than the crowd. That means you can target your customers with relevant information – information they actually want to receive. You can get to know your customers, find out their personal preferences and build a strong and lasting relationship.
While acquiring new customers can be an expensive business, keeping your existing ones is relatively cost effective. People simply prefer doing business with those they know – with companies and organisations that they have a relationship with. The stronger the relationship ties become, the more often they’ll come back for more. And the less likely it will be that they’ll head to your competitors.
A good, current, accurate database is vital to achieving this. Whether your organisation holds it or you outsource, a database when used properly, can increase sales, help you build relationships, increase loyalty and improve response rates.