More Research on Customer Relationships

  • 64% of New Zealanders consider ‘advertisers who use this media (Addressed Mail) care more about reaching them personally’ Addressed mail was significantly ahead of its nearest rivals for this attitude
  • 36% of New Zealanders consider addressed mail ‘makes me feel close to the brand/company’
  • 30% of New Zealanders believe they are ‘more likely to trust the advertising or the company/brand that advertises on this media’, addressed mail
    Consumer Media Preference Study 2005 conducted by Colmar Brunton
  • 58% of consumers are more likely to read Direct Mail from a company they have a personal relationship with
  • 46% of consumers regard enhanced advertising mail (items stuck in with a bill or bank statement) as less interesting than personal mail. 
    Consumer Attitudes Towards Direct Mail, ACNielsen July 2004